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“1 2” strategy
"1 2" strategy
1 brand leading

"1" represents a brands cluster led by brand building.

by extending multiple brands under multiple categories, we will gradually build a strong, subdivided brand cluster to achieve "brand leading" in a larger business area.

incubation & enablement

" " represents incubation and enablement.

through incubation and enablement, we will gradually break through the limitations of being in the sole industry and help to accelerate the implementation of new categories, new brands and new channels.

2 platform enablement

"2" represents two platforms: channel platform and industrial platform

through digital construction and integration, we will gradually build and open an information-based industry platform and a digital marketing channel platforms where r &d, production and supply are integrated as a whole.